Risk Perception

Risk Perception

1. Buyer Demographics

2. Job Function

3. Decision Making Unit

4. Buyers Personality

5. Buy-Type

6. Product Characteristics

7. Degree of Customer/ Supplier Interaction

8. Characteristics of Customer/ Supplier Market

9. Firm Size

10. Organization Performance

11. Country

12. Information Gathering

13. Approved Supplier Lists

14. Deliberation

15. Highly Structured Purchasing Procedures

16. Quantitative Techniques

17. Multiple Sourcing

18. Partnering and Alliances

19. Consider more Suppliers

20. A leading firm in the field

21. Performance Guarantees and Penalty Clauses

22. Multiple Incentive Contracts

23. User Participation