Implementation Planning & Budgeting

Implementation Planning & Budgeting

1. Marketing Plan

   • Developing the Marketing Plan
     • Marketing Goals
     • Action Plan
       • SWOT Analysis
       • Sales Targets
       • Competitor Analysis
       • Customer's Demographics
   • Implementing Strategies in the Plan
     • Monitoring the Progress
     • Making Adjustments
     • Developing Contingency Plans
   • Evaluating the Strategies
   • Refining the Plan

2. Performance Analysis

   • Estimate the Product Price
   • Identify the Product's Market Potential
   • Forecast the Sales Volume

3. Implementation Schedule

   • Product Phases & Timelines

4. Marketing Budget

   • Market Research
   • Costs of Testing Different Marketing Strategies
   • Costs of Communications Campaign
   • Costs of Monitoring
   • total estimated costs

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