EMAIL MARKETING

EMAIL MARKETING

1. What Is ?

   • The use of email to promote products or services
   • Can include newsletters or promotions of sales and exclusive deals for subscribers
   • Is one segment of internet marketing

2. How Works

   • It's easy to set up and track an email marketing campaign
   • You can add a newsletter sign-up option to your website
   • You can also direct customers to the newsletter from your social media profiles.
   • Email software also makes it easy to schedule automated promotional emails for customers

3. Remains Relevant

   • Email marketing returns an average of $42 for every $1 spent.
   • A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%
   • It's a great way to get people to visit (and revisit) your website or blog. More traffic usually equates to more income.

4. Strategies

   • Build Your Own List
   • Follow the Law
     • Email marketers must adhere to the rules of the CAN-SPAM Act
   • Mix Up Your Messages
     • Don't just send out ads to buy all the time
   • Respect Your Subscribers
     • Treat your list well
   • Follow a Schedule
     • Sending out an email on the same day
   • Optimize for Mobile

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