Email Marketing

Start with the main ideas

A mind map titled E-mail marketing introduces commercial messages sent to groups of people and their use in reaching particular markets. Another map with the same title looks at promoting products or services and developing client relationships. Start with these introductions to see how the maps describe the purpose of email marketing, then compare the ideas and terms they use.

Explore how messages are planned

The Email marketing mind map covers permissions, targeting and personalization, testing and evaluation, and calls to action. A separate map on deliverability looks at spam, message headers, subject lines, body copy and attachments. Read the planning map first, then use the deliverability map to explore the details of a message. The Email flashcards offer questions on advantages, disadvantages, objectives and types of email.

Connect the maps and quiz

The Advance Segmentation quiz asks about contact lists and segments in Eloqua. Before taking it, use the targeting and personalization branches of the Email marketing map to review the broader idea of addressing an audience. Afterward, return to the map and compare its terms with the quiz questions. The map and quiz approach the topic from different angles, so use both to organize your study.

Place the topic in the unit

Email Marketing is a section of the Digital Marketing unit in Marketing, advertising and sales. The listed ASOS Newsletter maps add examples of newsletter content, social media and website links to the concepts in the introductory maps. Use the section as a way to focus on email within the unit, moving between general ideas, message details and examples. Choose a resource to start exploring.