Mapa mental
Consumer Behavior
Contenido del mapa
Consumer Behavior
Competency 3
- Make connections between customers characteristics and their buying behavior.
- Choose an approach to adopt with a customer
- Characteristics: demographic,socio-cultural,psychological and economic.
- Attitudes and behaviors and their influences
- Choose an approach to adopt with a customer
- Active listening
- Professional ethics
- Demonstration of tact
- Professional ethics
- Make connections between customers characteristics and their buying behavior.
Decision-making process...
- Frame of reference
- Purchase decision process
- Frame of reference
Determine reasons why they buy?
- Process of needs identification
- Maslow's Hierarchy of needs
- Types of questions-open, closed, leading
- Maslow's Hierarchy of needs
- Process of needs identification
Información
- Descripción
- Mapa Mental sobre Consumer Behavior, creado por Linda Sciascia el 18/11/2013.
- Creado por
- Linda Sciascia
- Visitas
- 16
- Valoración