Mind map
Consumer Behavior
Map content
Consumer Behavior
Competency 3
- Make connections between customers characteristics and their buying behavior.
- Choose an approach to adopt with a customer
- Characteristics: demographic,socio-cultural,psychological and economic.
- Attitudes and behaviors and their influences
- Choose an approach to adopt with a customer
- Active listening
- Professional ethics
- Demonstration of tact
- Professional ethics
- Make connections between customers characteristics and their buying behavior.
Decision-making process...
- Frame of reference
- Purchase decision process
- Frame of reference
Determine reasons why they buy?
- Process of needs identification
- Maslow's Hierarchy of needs
- Types of questions-open, closed, leading
- Maslow's Hierarchy of needs
- Process of needs identification
Information
- Description
- Mind Map on Consumer Behavior, created by Linda Sciascia on 18/11/2013.
- Created by
- Linda Sciascia
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