How to understand problems

How to understand problems

1. Communicate

   • Surveys
     • Structured
     • Asynchronous
     • Impersonal
     • Low Insight
   • Interviews
     • Semi-Structured
     • Personal
     • Synchronous
     • Deeper Insight
     • Time Consuming
     • Less people
     • Define a Focus
     • No leading questions
     • No loaded questions
     • No double negatives
   • Observations
     • Contextual inquiry
       • Define a focus
       • Don't think of questions in advance
       • Create a partnership
       • Record observations
     • Very time Consuming
     • Very personal
     • Reveal richness/complexity
   • Secondary Research
     • No Communication
     • Uses previously published knowledge