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Key heuristics & biases
Descripción
Mapa Mental sobre Key heuristics & biases, creado por Douglas Sayers el 06/01/2014.
Mapa Mental por
Douglas Sayers
, actualizado hace más de 1 año
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Creado por
Douglas Sayers
hace casi 13 años
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Resumen del Recurso
Key heuristics & biases
Framing (Kahneman & tversky)
People react differently depending whether framed as loss or gain
Violates completeness axiom
Example of 50/50 loss/gain choice
Anchoring/reference point based decision making
People refer to adjustments up or down from starting value or anchor
List of information example
Having realised a gain, risk-seeking increases (above anchor)
Mental Accounting
Different attitudes to risk depending on reason set aside
Violates completeness axiom
Rather lot more risk with some money than vice versa
Assumes no correlation between assets
Availability heuristic
Too much weight given to readily available recent info
Representativeness
Simplify complex problems by wrongly observing past trends and extrapolating
Key cause of asset bubbles/ short run momentum
Self attribution bias
Attribute own success to skill & failure to luck
Overweight private & underweight public info
Key cause of bubbles/short run momentum
Confirmation bias
Seek information which confirms previous decisions - fear of cognitive dissonance
Delivery van & dog example
Overlook disconfirming info, key cause of bubbles/short run momentum
Hot Hand Bias
People identify and extrapolate recent trends & continue
Past 6 months performance correlated with next year
Leads to short run momentum, exacerbated by mood
Gambler's fallacy
Keep making same bet, assuming probabilities are not independant
Causes long run reversal - Past 3 years performance reverse in next year
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