Chapter 16

Chapter 16

1. How businesses use internet

   • Reserach
     • Used to look at competitor websites to look at prices and services they provide
     • To stay up to date with what's going on in the industry
     • It's quick and easy for the business to find out what changes have occured
   • Communication
     • Can communicate with customers, suppliers, etc., in a variety of ways
     • Via email, social networking, chat rooms and blogs
   • Obtaining supplies
     • Speeds up process as businesses don't have to wait for catalogues to be sent out to them
     • Internet makes it easy to compare prices of different products

2. E-commerce

   • Online shopping
     • The web shop will contain information and pictures about all the products and services for sale
     • Businesses would need to buy a secure payment program that will process credit and debit card payment
     • The last step is to send the customer what they have previously paid for
   • Online auctions
     • Businesses don't have to advertise products at a set price
     • The seller can either set a 'buy it now' price or a minimum amount that they are ready to sell for
   • Online booking
     • The internet allows the customer to check availability and price before booking ticket or seat

3. Keywords

   • Internet
   • E-commerce
   • Modem
   • Email
   • Blog
   • URL
   • Online

4. Summary

   • The internet can be used for researching new products, customer requirements or competitors
   • Tool to communicate internally and externally
   • Used to find raw materials that business needs at competitive prices

5. The Internet

   • Worldwide network of computers which are connected together
   • To access the internet you need to use a modem, connecting to an internet service
   • Each page has an individual URL (Unique Resource Locator)
     • As well as a http:// in front, which stands for Hypertext Transfer Protocol
   • A domain name is made up of: a site on the WWW, a name for the website and an ending (could have different endings which mean different things