INDIVIDUAL

INDIVIDUAL

1. VALUES

   • SITUATIONAL
   • INFLUENCE
   • OBJECT CHARATERSTICS
   • INDIVIDUAL DIFFERENES
   • PERSONAL VALUES

2. ATTITUDE

   • BEHAVIOR
   • PERSUASION
   • CHOICE

3. PERCEPTION

   • PRODUCT USE
   • HEMISPHERIC LATURALISATION

4. MARKETING TACTICS

   • ADVERTISEMENTS
   • CELEBRITY ENDORSEMENTS
   • PERSUASION

5. IDENTITY

   • NATIONAL IDENTITY
   • ETHNIC IDENTITY
   • POWER
   • CULTURAL REPRESENTATION

6. GENDER

   • STEREOTYPE
   • SOCIALISATION IDENTITY

7. MEMORY

   • RECOGNITION
   • RECALL
   • BRAND PERSONALITY

8. SOCIAL CLASS

   • CULTURAL CAPITAL
   • SOCIAL INFLUENCE
   • BRAND POSITIONING

9. EVALUATION

   • CONSUMER PERFORMANCE
   • INFLUENCING CHOICE

10. SOCIAL SELF

11. PERSONAL SELF