Browsers: Persona

Browsers: Persona

1. Demographics

   • 2/5 have a car
   • 4/5 male
   • 2/5 study computer science, 1/5 computer science and maths
   • 2/5 study environmental science
   • 100% lived in York for 3-4 years

2. Technology

   • Facebook > SnapChat > Instagram
   • Events: Phone 19 > Laptop 17
   • Map/directions: Phone 19 > Laptop 11

3. Sites they use/what they do online

   • Facebook
   • Netflix
   • Youtube
   • BBC Sport
   • Tutorials/how-tos
   • Wikipedia
   • Fun
   • Weather
   • Directions

4. What they want to see/are interested in

   • Air pollution
   • Cycling
   • Rental properties
   • Calendar integration
   • Road closures
   • Transport
   • Sunset times
   • Busyness
   • Joke of the day
   • Highlight of the day
   • Extra bits - like mood-o-meter (CityDashboard)
   • Ratings