Attraction Marketing Optimization

Attraction Marketing Optimization

1. 1. Identify Ideal Prospect

   • What Criteria to Qualify as a good lead? Gender, age, location,  Income, Education, Occupation, Interest, Personality type?
   • 2. Lead Gen. CAPTIVATORRS
     • 3. PA$S
       • 4. Measure
         • Measure Sales Performance so that you can see what improvements and optimizations to make in future...
         • KPI1
           • Number of Leads And where they are coming from? Monthly Web Traffic CTR Bounce Rates/Dwell Time A/B Split Testing Social Media Numbers
           • KPI2
             • Number of Appointments
             • KPI3
               • Emails Opened Links Clicked
               • KPI4
                 • Report: Successful Sales Scripts (Remember that you should segment this by education, personality, services, niche, etc) What Went Wrong Sales Conversion Sales Revenue Upsell Revenue
                 • KPI5
                   • Project Management Kept to Budget/Delivery Times? Customer Service Issues Reputation Management Issues Which can be measured by Five-Star Testimonials & Revenue from Referrals
       • Pre-Sell
         • The aim of the Pre-Sell is to warm up your prospect for the Sale
         • Appointment
           • Sell
             • LOVES LIke Observe Value Emotion Sell
             • Service
     • Cold Call Direct Mail
       • Ads
         • Publicity
           • Telephone
             • Internet Marketing
               • Website
                 • Sales Funnel
                   • PYRO: Pre-Sell Your Relevant OFFER
                     • A good sales process will include: PYRO-tecnics!!! to warm up your prospect This includes emailing your prospect with relevant educational material, case studies, authority touchpoints, etc
               • Digital Assets
                 • All sites & profiles: social media
               • Email
               • SEO
                 • Content Marketing
                   • Builds Trust
                   • Shows Expertise
               • Video
                 • Authority
                   • Talks
                     • Offline
                       • Reputation
                         • Referral
                           • Social
                         • Testimonial, Review
     • Marketing Collateral
       • Marketing Collateral Includes: Sales Brochure Product Prototype Trial of Version (Something your prospect can see and touch, an experience)
       • Script
         • OFFER
           • OFFER Outline Future Financial & Emotional Rewards
   • Prospect Problem
     • Prospect Solution
       • What Product, Service or Opportunity Solves their Problem?
       • List of Prospects
         • Where are your list of prospects hanging out on or offline?  How can you best contact them?

2. 0. Identify Rules

   • Good Business Communication
     • Service Providers
       • Search Engines: Google, Bing
       • Websites, Hosting
       • Email
       • Social Media
       • Web2.0
   • Compliance & Regulation
   • IT, Dev, Coding