Data

Data

1. Lifetime Value

   • Discount Rate
   • Cost to Serve
   • Gross Margins
   • Future Purchases
   • Aquistion Cost
   • COHORT VALUE
     • RETENTION RATE IN EARLY PERIODd
     • INCREASE PROFIT PER CUSTOMER
       • Reducing cost to serve
       • Additional products and service
     • IMPROVE CUSTOMER AQUISITION
       • Recruitment channels
       • Qualtification of prospects

2. ACTIVITY BASED COSTING

   • Working Capital
   • Aquistion
   • Customer Service
   • Maintanace Costs
   • VOLUME
   • CUSTOMER RELATED
     • Customer Activity
   • Develop
   • Retention

3. SEGMENTATION

   • Identify 80/20
     • HIgh Volume
     • Future LTV
     • Leaders
     • Inspirations
     • Door Openers
     • Tech Parners
     • OPTIMISE PROFITABILITY
       • Customer Revenue
         • Increase Price
         • Increase usage
       • Cost by Customer
         • Reduce Cost
   • Cluster of One
   • New Clusters
   • INTUITIVE
     • GENERAL VARIABLES
       • Age
       • Gender
       • Lifestyle/Stage
       • Indusrty
       • Size
   • DATA BASED
     • Customer Data
     • Identify Clusters by needs and Behaviours
     • Profile Customers within segments
     • Targeting decisions
   • CORE DATA BASE
     • DATA MINING
   • CRITERIA FOR CONSUMER SEGMENTATION
     • USER ATTRIBUTES
       • DEMOGRAPHIC
         • Age
         • Gender
         • Household Size
         • Marital Status
       • GEOGRAPHIC
         • Country
         • Region
         • Post-Code
         • Census collection district
       • PHYSCOGRAPHIC ATTRIBUTES
         • Volume consumed
         • Benefits Sought
         • Behavioural/usage pattern
         • CUSTOMER COHORTS
           • Attitude towards career
           • Siganture Product
           • Communication Media
           • Preference when making finanical decisions
       • GEODEMOGRAPHIC
     • USAGE ATTRIBUTES
       • Volume consumed
       • Benefits Sought
       • Behaviour/usage pattern
       • PRODUCT NEED SEGMENTATION
         • Consumer Segment
         • Business Segment
         • Enterprise &Government
   • VALUE PROPOSITION

4. CUSTOMER PORTFOLIO TOOLKIT

   • SWOT
   • Porters Five Forces
   • Boston Consulting Group Matrix

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