E-commerce

E-commerce

1. Features

   • Global reach: Internet technology reaches across national boundaries and opens up global markets
   • Ubiquity: The access to markets and consumer access to business
   • Interactivity: two-way communication between the business and the customer
   • Personalisation: marketing messages can now be targeted at individual consumers
   • Information richness: promotional messages
   • Universal standars: ease of acces to the Internet

2. Types

   • Business to business
     • Transactions conducted directly between a supplying business and a purchasing business
   • Business to consumer
     • trabsactions conducted directly between a company and consumers who are the end-users of its products or services
   • Consumer to consumer
     • a business model based on e-commerce that creates a facility that allows consumer to trade with each other (sometimes known as costumer to costumer)

3. E-commerce on the marketing mix

   • Product: Individual requirements can be built into the product or service to suit different needs
   • Price: Markets are now much more competitive as prices can by compared so rapidly.
   • Place: The Internet is transforming the buying/shopping experience.
   • Promotion: Promotion opportunities have been greatly expanded by e-commerce and IT developments