Ametas Market Segment

Ametas Market Segment

1. Australian market only

   • City driving only
     • Flagship-small to medium car
     • Battery duration-90KM-120KM
   • City and rural
     • 4W drive, Battery duration 100Km+
     • Should we let go of this market?
   • Is the Australian market big enough to sustain the business?
     • Australian demography-Gen X & Z
     • Government demand-pre-orders +new orders
     • Any other segment in Aus?
   • Made in Aus
     • All parts made in Aus
       • Aus supplier chain-tenology risk, material risk, capacity risk
         • Create job in the whole car industry, support local
         • The quality issue, higher cost, short of supply, no 2nd source
     • Assemble in Aus, parts from overseas
       • Create less job, lost market advantage
       • More supplier options, lower cost, have 2nd source
     • How to change consumer's perception about OZ made car?

2. Global Marketing

   • NZ? Asia?
   • Global competitor, trustworthy brands
     • How to change consumer's perception about OZ made car?
   • Pacific islands?