Personas for Marketplace website

Personas for Marketplace website

1. First Home buyer

   • most likely visiting website for first time
   • married
     • double income
   • multiple purchases
   • will likely visit store

2. House bound internet shopper

   • low income
     • may spend a lot of time on internet
       • comparison shopper
   • Possibly old or disabled
   • May live and work in city
     • relies on public transport
       • delivery fee important
     • more tech savvy?
   • unlikely to have senior position
   • Possibly in University
   • Single

3. repeat customer

4. Comparison shopper

5. In store shopper looking for location/prices

6. staff

7. Regional Shopper