GAMIFICATION

GAMIFICATION

1. INTRODUCTION

   • Framework
     • 6 steps to follow
       • 1. Define business objectives
       • 2. Delineate target behaviour
       • 3. Describe the players
       • 4. Devise the activity loops
       • 5. Don't forget the fun
       • 6. Deploy the appropiate tools
   • Game thinking
   • What can it be used for?
     • Promotion
     • Employee productivity
     • Behaviour change
     • Loyalty
     • Education
   • Playful design
   • Offers a clear and specific goal
   • Rules

2. GETTING IT RIGHT

   • Game experience into learning platforms
     • Identify goals
     • Permit personalization
     • To business needs
     • Personalization
     • Feedback
     • Understand the psychology
     • Simple design
     • Leaderboards
     • Monitoring
     • Extrinsic vs intrinsic
     • Management tool
     • Get social
     • Initial buzz
     • Levels and badges
     • elements to delight or surprise users
     • Freedom to fail
     • Ledearboard limitations