E-mail marketing

E-mail marketing

1. Is the use of email to promote products or services to develop relationships with clients, this allows to keep them informed and adapt messages to the audience

   • is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.
   • can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers

2. Advantages

   • Increase the audience: as people sign up for the newsletter from the website or social media
   • Price and ease: is an inexpensive way to advertise companies and its products or services
   • Allows target to particular groups of customers or even specific individuals. This type of personalization helps develop and maintain a relationship with a customer, which leads to increased sales and customer loyalty.

3. Statistical evidence

   • Email marketing returns $42 for every $1 spent, according to Litmus, an email marketing company
   • 59% of respondents are influenced by email when it came to purchasing decisions
   • In 2019, a study of more than 1 billion shopping sessions found that email marketing has a conversion rate of 2.3% compared to 1% for social media
     • Customers are more likely to see an email than a post on social media, as the email will remain in an inbox until it is read or deleted

4. Strategies

   • Built your own list
   • Follow the law (non-deceptive subject line, providing a clear way to unsubscribe, and including the name and address at the end of the emails.
   • Mix up your messages. Don't just send out ads to buy all the time.
   • Follow a schedule
   • Optimize for mobile platforms.
   • Respect the subscribers

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