E-mail marketing

E-mail marketing

1. enriches business communications

   • targets specific key markets,
   • cost-effective and environmentally friendly.
     • to build customer loyalty
       • trust in a product or company or brand recognition
         • Email marketing is an efficient way to stay connected with your clients while also promoting your business.
   • a company sends a commercial message to a group of people by use of electronic email
     • Most commonly through
       • advertisements
       • requests for business
         • E- mail marketing campaigns
           • welcome email that thanks that new contact for opting in to your subscription
           • Welcome letters
             • they can also request key information about your new client
           • send out announcements on products or services, a newsletter regarding your company and/or products, coupons for future purchasing and much more
           • Every email you send out should have company information on the bottom,
             • clients have a chance to learn more about your company as ‘opt-in’ to get future emails.
               • Incentive programs that give members a ‘promo code’ to collect discounts on purchases
       • sales or donation solicitation

2. can easily and quickly

   • reach target markets without the need for large quantities of print space, television or radio time or high production costs.
     • Consider several segments
       • the length of time addresses have been on the list
       • customers’ likes and dislikes
       • spending habits and other important criteria