Marketing Strategies

Marketing Strategies

1. Market segmentation, product/service differentiation and positioning

2. Products -goods and/or services

   • Branding
   • Packaging

3. Price including pricing methods -cost, market, competition-based

   • Pricing strategies-skimming, penetration, loss leaders, price points
   • Price and quality interaction

4. Promotion

   • Elements of the promotion mix -advertising, personal selling and relationship
   • The communication process -opinion leaders, word of mouth

5. Place/distribution

   • Distribution channels
   • Channel choice -intensive, selective, exclusive
   • Physical distribution issues -transport, warehousing, inventory

6. People, processes and physical evidence

7. e-marketing

8. Global marketing

   • Global branding
   • Standardisation
   • Customisation
   • Global pricing
   • Competitive positioning