LIDL'S INTERNAL FACTORS

LIDL'S INTERNAL FACTORS

1. managers

   • managers has to make sure that employees work under safe conditions ,they also make sure that employees work efficiently.
     • the manager check everything happening into their store such as customer service ETC.

2. health and safety

   • goods has to be healthily disposed , store has to be checked for health and safety act 2000.
     • LIDL has to make sure that the store is clean for health and safety of customers, employees has to work in a clean place for work satisfaction.

3. technology

   • LIDL does not operate with self-checkout which is inefficient to their business, although they operate online or have a website.
     • there is no cash withdrawal at LIDL which is not really handy for customers that need to take cash out.

4. employees

   • sick pay ,maternity and paternity leave, employees have to be protected against dismissal, time off for emergency.
     • right to request flexible working time stated on employees act (2013).

5. finance

   • LIDL has a has increased its sales by 3.9% according to BBC news article(2015), so they have more profit to cover damages that might occur in the business.
     • their advertisement cost is covered by their financial function, COP which is lower than other supermarket be cause of the size of its store.

6. customers

   • LIDL make sure that customers are satisfy, they product good quality product at an affordable price , in the consumer's right they have stated that customers has to give what the customer paid for.
     • they looked at the didposable income of their customers and uses a USP aimed for their customer.

7. strategy of LIDL

   • LIDL has a good strategy used within their business which justify their increase in sales.
     • As customers demand cheaper product LIDL had to find a strategy to match that demand in order to achieve their objectives.