CSR

CSR

1. Is

   • self-regulation integrated in business mode
   • based on "good business for a good society today and tomorrow"
   • how companies earn their profits

2. Benefits

   • Better image
     • Consumers
     • Investors
     • Partners
   • Saving money
   • Employee satisfaction, engagement, and retention
   • Eco-efficiency

3. Examples

   • Google
     • Google Green
     • Google China Social Innovation Cup
     • Google Giving
     • Supporting Earthquake Relief Efforts
     • Google try to help and support tech entrepreneurs in their goal to solve world’s biggest problems in innovative ways. Moreover, they are using resources efficiently and support renewable power.
   • McDonalds
     • Invests in agricultural industry
       • Not only helps agricultural sector, but improves the quality of products used in McDonalds food
     • Statement on climate changes
       • McDonalds is constantly improving the energy efficiency of their restaurants; working with their suppliers to source their raw materials sustainably. From my point of view, they really want to look like eco-friendy company.
     • Working on improving their food
       • They feel the responsibility for their clients, so they use natural ingridients, less salt/pepper and make their food nutritious.
     • Recycling
     • Promoting positive workplaces and human rights
     • Providing good life for their animals
     • Mcdonalds care about products they use, their customers, environment and their workforce. I was impressed with their CSR policy

4. Reasons

   • Laws
   • Resources shortage
   • Social and environmental concerns
   • Increasing role of copmanies