multi channel media

multi channel media

1. in-store technology

   • payment options / contactless / apple pay / ipads
   • online ordering options
     • customer friendly online touchpoints
     • motivation to shop
       • immediate possesion

2. Marketing

   • digital marketing
     • social media
       • e-newsletters / email
         • website content
   • traditional marketing
     • offline print
       • physical touch points in-store
         • customer experience
   • online magazines
     • mobile apps
       • digitally integrated offline magazines
         • novelty / fun
         • selling tools
       • technology
         • generation Z / Y
           • instagram
             • mobile
   • branding
     • communication / theory
     • brand association
       • social acceptance
     • colour/attraction
       • typography
         • logos
           • consistency

3. shoes

   • trainers
     • fashion trainers
       • exclusives
         • collaborations
           • Limited edition
     • streetwear
       • America
         • Los Angeles skate / surf
           • Stussy / The Hundreds
             • limited editions / rare availability
         • New York
           • Brooklyn street style
             • history of trends
               • how is a trend developed
       • individual
         • customised / personal
   • history of shoes
     • social status
       • expression
       • acceptance