Marketing Chapter 5

Marketing Chapter 5

1. Cosumer behavior

   • Cultural
     • cultures and subcultures
   • Social
     • Social classes
     • groups
       • Memberships
       • Aspirational
       • Reference
   • Personal
     • Economic
       • Interest rates
       • income
       • savings
     • Personality
   • Phsycological
     • Motivation
     • Perception
     • Learning
     • Beliefs

2. Opinions Leaders

3. Online Social Networks