1_Factors Influencing Consumer Behaviour

1_Factors Influencing Consumer Behaviour

1. Price

   • "Uber is far cheaper than normal taxis"
   • "I find taxis to be well overpriced"
   • "With Uber you know the price before you book"
     • "I sometimes feel taxis go longer routes just to cost me more"

2. Promotions/Offers

   • "Ubers sign up off was what made me use them in the first place"
   • "I've never been offered a discount or promotion with a normal taxi company"
   • "Ubers free ride promotion is a great sign up offer"
   • "I got a further £10 free ride when I introduced each friend, you can travel as many times for free as long as you have lots of friends"

3. Branding