Carrier SEO Intro Points

Carrier SEO Intro Points

1. What is SEO?

2. Why?

   • Importance
     • Industry stats
     • Sustainable
     • Intent
       • Low
       • High
       • Mid
     • Broaden coverage across different stages of the buyers journey
   • Carrier organic stats
     • Traffic Contribution
     • Growth Potential

3. Strategy

   • Market
     • What to go after?
   • Customers
     • Who are you attempting to attract and what stage are they at?
   • Objectives
     • Visibility in the right areas
     • SMART
     • Sales Questions / Problems

4. Google's Algorithm Key Points

   • Links
     • Anchor Text
   • Technical
     • Page Speed
     • URL name / structure
   • On-page
     • Semantic Indexing
       • Co-citation
       • Use of synonyms
         • examples
           • http://lsigraph.com/

5. Algorithm Updates

   • Panda
   • Penguin
   • Hummingbird
   • Pigeon
   • Mobile Friendly
   • Rank Brain

6. Best Practise

   • Cheat Sheets