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Chapter 2-business aims and objectives

·

Mission

Statement -A summary of the aims and values of a company eg Chanel’s mission

statement: “To be the Ultimate House of

Luxury, defining style and creating desire, now and forever."

·

Aims

- A purpose or intention; a desired outcome. E.g a business might aim to be the

most successful business in county.

·

Maximising

profit - making the profit as great as possible e.g advertising, decreasing

prices

·

Maximising

market shares- The percentage of an industry or

market's total sales that is earned by a particular company over a specified

time period.

·

Survival

·

Breaking even

·

market growth

·

non-financial

aims

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