Concept 5 Practice Quiz

1. 1The segment(s) or group(s) of people and organizations you decide to sell to is called a mass market.
   
   

   1. AVerdadero
   2. BFalso
2. 2The first step in the one-to-one marketing process is:
   
   

   1. AEstablish short-term measures to evaluate your efforts.
   2. BIdentify your customers.
   3. CDifferentiate among your customers.
   4. DInteract with your customers, targeting your best ones.
3. 3The generation that accounts for 50% of U.S. consumer spending is known as _____.
   
   

   1. ABaby boomers
   2. BGen X
   3. CGen Y
   4. DSeniors
4. 4Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation.
   
   

   1. AVerdadero
   2. BFalso
5. 5Sellers are increasingly targeting consumers in China, Russia, India, and Brazil because of their fast-growing middle classes.
   
   

   1. AVerdadero
   2. BFalso
6. 6Mass marketing is attractive because it is efficient in that companies do not tailor the offering for different consumers, so it saves a firm from doing more work and spending more money.
   
   

   1. AVerdadero
   2. BFalso
7. 7_____ is how consumers perceive a product relative to the competition.
   
   

   1. APositioning
   2. BAligning
   3. CTargeting
   4. DOutlining

Descripción

MKTG 2003 Test sobre Concept 5 Practice Quiz, creado por Adam Peterson el 26/04/2018.

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Adam Peterson

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