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Objective 4 Test
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Preguntas del test (24)
1The package of a popular box of cereal describes calories, fiber content, and carbohydrate intake. This is an example of which part of packaging?
- ABrand
- BLabel
- CTrademark
- DUniversal Product Code (UPC)
2The popular racing series, NASCAR, is a blend of brands for the benefit of both companies. This is an example of which type of branding?
- ACo-branded
- BGeneric
- CFamily
- DPrivate
3Coca-Cola decided to change its PowerAde product to improve the taste. This is an example of which type of product adjustment?
- AContraction
- BExtension
- CModification
- DReposition
4The Durham Bulls offers mini-packages of tickets to customers at a reduced cost when compared to individual tickets. This is an example of which service marketing mix component?
- APlace
- BPrice
- CProduct or service
- DPromotion
5A local car repair shop is known for its service, dependability, and accuracy. This is an example of which characteristic of service quality?
- AAssurance
- BEmpathy
- CReliability
- DTangibles
6Alex took his wife to the best restaurant in town for their anniversary. This purchase is an example of which type of consumer product?
- AConvenience
- BShopping
- CSpecialty
- DUnsought
7Sprint sells digital and cellular phone communications, e-mail, and text messaging. This is an example of which service marketing mix component?
- APlace
- BPrice
- CProduct or service
- DPromotion
8JVC Corporation makes and sells televisions, speakers, DVD players, and other electronic devices. JVC is an example of which type of branding?
- ACo-branded
- BGeneric
- CFamily
- DPrivate
9Due to low sales volume, Wendy’s eliminated its Frescata Sandwich selection from its menu. This is an example of which type of product adjustment?
- AContraction
- BExtension
- CModification
- DReposition
10Rainforest Cafe mails a newsletter informing customers of new entrees at its restaurants. This is an example of which service marketing mix component?
- APlace
- BPrice
- CProduct or service
- DPromotion
11A tax preparation firm offers free electronic filing for new customers. This is an example of which service marketing mix component?
- APlace
- BPrice
- CProduct or service
- DPromotion
12Ted bought a new lawn mower at a home improvement store. This item is an example of which type of consumer product?
- AConvenience
- BShopping
- CSpecialty
- DUnsought
13Amber just turned 17. She has a car but needs to purchase insurance. This purchase is an example of which type of consumer product?
- AConvenience
- BShopping
- CSpecialty
- DUnsought
14National Car Rental offers its Emerald Club members the opportunity to rent a car online and avoid the customer service desk at a local rental facility. The customer simply chooses a car, checks in with the parking lot attendee to provide his or her driver’s license verification, and drives away. This is an example of which level of relationship marketing?
- AFinancial
- BSocial financial
- CStructural
- DStructural social financial
15State Farm Insurance protects a person’s house against loss from fire. This is an example of which characteristic of a service?
- AHeterogeneous
- BInseparable
- CIntangible
- DPerishable
16Diet Coke is a popular, well-branded product. This is an example of which type of branding?
- ACo-branded
- BGeneric
- CIndividual
- DManufacturer
17Bill bought milk and flour at the grocery store. These items are an example of which type of consumer product?
- AConvenience
- BShopping
- CSpecialty
- DUnsought
18Television manufacturers have slowed the production of analog televisions due to federal regulations about HDTV. This product is in which stage of the product life cycle?
- AIntroductory
- BGrowth
- CMaturity
- DDecline
19Companies often solicit suggestions for new products from customers. This is an example of which step in the new product development process?
- AIdea generation
- BIdea screening
- CBusiness analysis
- DDevelopment
20Polo is in the process of evaluating consumer preferences for a new line of men’s cologne. The company is in which step of the new product development process?
- AIdea screening
- BDevelopment
- CTest marketing
- DCommercialization
21Apple decided to introduce and heavily market a new iPod model every year. The product is in which stage of the product life cycle?
- AIntroductory
- BGrowth
- CMaturity
- DDecline
22A soft drink company receives suggestions every day about new flavors. The company then evaluates these ideas to see how they align with the company’s mission. The company is in which step of the new product development process?
- AIdea generation
- BIdea screening
- CBusiness analysis
- DDevelopment
23Chick-fil-A decided to expand the distribution of its newest sandwich due to a high rate of sales and profitability. The product is in which stage of the product life cycle?
- AIntroductory
- BGrowth
- CMaturity
- DDecline
24Caribou Coffee determined that a new coffee drink will align perfectly with the company’s existing product line. It has begun to evaluate the costs and profitability for the item. The company is in which step of the new product development process?
- AIdea generation
- BIdea screening
- CBusiness analysis
- DDevelopment
Información
- Descripción
- A test for Strategic Marketing
- Autor
- Kathleen Keller
- Idioma
- English
- Visitas
- 862
- Etiquetas
- Valoración
- Aún sin valoraciones Valora este test