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Test

Services Marketing Chapter 1

Lorisse Bazley 10 preguntas

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Preguntas del test (10)

  1. 1A service is any act, performance or __________ that one party can offer to another and that is essentially __________ and does not result in the __________ of anything.
    1. Aexperience; tangible; production
    2. Bproduct; tangible; ownership
    3. Cproduct; intangible; ownership
    4. Dexperience; intangible; ownership
    5. Ething; of value; transfer
  2. 2Characteristics of a service that consumers find hard to evaluate even after purchase and consumption are called:
    1. Acredence qualities
    2. Bvariable qualities
    3. Csearch qualities
    4. Dintangible qualities
    5. Eexperience qualities
  3. 3Which of the following CANNOT be classified as a consumer service?
    1. AArchitecture
    2. BFootball match
    3. CRestaurant
    4. DTelecommunications
    5. EAirline
  4. 4Which of the following types of value is NOT provided by services?
    1. AExperiential
    2. BProblem generating
    3. CForm
    4. DTime
    5. EPlace
  5. 5Which of the following services could be said to be the most intangible?
    1. AAirline
    2. BHotel
    3. CTaxi firm
    4. DFast food outlet
    5. EConsultancy firm
  6. 6Soft drinks would be considered as __________ while a lawyer’s advice would be considered __________.
    1. Aintangible dominant; balanced
    2. Bbalanced; intangible dominant
    3. Ctangible dominant; intangible dominant
    4. Dbalanced; tangible dominant
    5. Etangible dominant; balanced
  7. 7Activities or amenities that enhance the use of the core offering are called:
    1. Aaccessory products
    2. Bsupplementary service elements
    3. Csupplementary product elements
    4. Dextended product concepts
  8. 8Which of the following could a retailer of flat screen televisions offer as supplementary services?
    1. AAfter-sales service
    2. BIn-home consultation
    3. CFinancing
    4. DAll of the choices
  9. 9In a service encounter, customers obtain value from __________ without any __________.
    1. Aeconomic activities; tangible elements
    2. Bmonetary exchanges; transfer of ownership
    3. Cutility functions; transfer of results
    4. Dutility exchanges; allocation of ownership
    5. Evalue-creating elements; transfer of ownership
  10. 10Which of the following is NOT one of the four generic differences between goods and services?
    1. AVariability
    2. BPerishability
    3. CSimultaneity
    4. DHomogeneity

Información

Descripción
Marketing Test sobre Services Marketing Chapter 1, creado por Lorisse Bazley el 02/06/2018.
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