Test
4. Decision-Making
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Preguntas del test (25)
1Which of the following is NOT a type of consumer decision-making?
- AHabitual decision-making
- BSystem 3 decision-making
- CCognitive decision-making
- DAffective decision-making
2Which is NOT a type of consumer risk?
- AEgo risk
- BPhysical risk
- CFunctional risk
- DMonetary risk
3Which of the following is FALSE?
- ANovices tend to rely on brands
names when searching for products - BNovices spend a relatively long time searching for
products - CExperts use bottom up search strategies
- DModerately knowledgeable consumers have high
involvement levels when searching for products
- ANovices tend to rely on brands
4A category exemplar helps consumers ______________________
- Aput services in service sectors
- Bselect products
- Cdispose of products
- Dcategorise products into groups
5Which is NOT an example of a non compensatory rule?
- AThe Decentralised rule
- BThe Conjunctive Rule
- CThe Lexicographic rules
- DThe Elimination-by aspects rule
6Which is NOT a stage in the consumer-decision making process?
- AEvaluation of alternatives
- BOpportunity recognition
- CInformation search
- DProblem recognition
7High consumer involvement is NOT associated with ______________________
- ASystem thinking
- BProducts with high perceived social risks
- CExpensive products
- DFinancial products
8Which statement is FALSE? Narrative transportation _______________
- Aoccurs when we are immersed in a storyline
- Binduces unfavourable perceptions of adverts
- Coccurs when we suspend disbelief
- Ddecreases our sensitivity to time
9______________ occurs when consumers perceive products or brands as relevant to their personal interests.
- Aenduring involvement
- Bself involvement
- Cego involvement
- Dsituational involvement
10An ______________________are those brands that the consumer may have come across during their search (or from previous experience) but which they would not consider purchasing.
- Ainert set
- Binept set
- Cconsideration set
- Devoked set
11An associative network is composed of _________________
- Anetwork hubs
- Bports
- Csignal repeaters
- Dnodes
12Too much choice is UNLIKEY to result in ___________________
- Aanalysis paralysis
- Bincreased opportunity costs
- Cdecreased regret
- Ddecreased satisfaction
13The _________________ is associated with difficulties in making purchase decisions due to excessive choice.
- Aparadox of deliberation
- Bparadox of choice
- Cparadox of products
- Dparadox of hard decisions
14ROPO stands for ________________________________
- Aresearch offline, purchase
offline - Bresearch online, purchase online
- Cresearch offline, purchase online
- Dresearch online, purchase offline
- Aresearch offline, purchase
15___________________occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
- ACognitive annoyance
- BCognitive confusion
- CCognitive dissonance
- DPost purchase dissonance
16The country of origin effect is an example of ____________________________
- Acentral processing
- Bheuristic thinking
- Csystem 2 thinking
- Dunbiased thinking
17Which of the following is NOT a heuristic thought process?
- Athe availability heuristic
- Bthe simulation heuristic
- Cthe representativeness heuristic
- Dthe expeditious heuristic
18Abstract mindsets promote decision-making based on
- Abroad, personal values
- Blow construals
- Cnarrow categories
- Dopposing thoughts
19A deliberative mindset facilitates __________________________
- Abiased information processing
- Blow involvement thought
processing - Cpre-decisional goal analysis
- Dpost-decisional evaluation
20Money priming effects can induce ________________________
- Amental pain
- Bself reliance
- Cconfusion
- Dhappiness
21Shopping momentum occurs as a consequene of a ____________________
- Adeliberative mindset
- Babstract mindset
- Ccomparative mindset
- Dimplemental mindset
22Consumer outside a store exhibit
- Aconcrete thinking
- Ba piecemeal mindset
- Can unwillingness to accept coupons
- Da deliberative mindset
23According to the "Pain of Paying” which statement is FALSE:
- ACredit cards are at a higher construal level than cash and coins
- BWe should increase the pain of paying to help us monitor our spending
- CIn order to maximise our pleasure we should forego paying until absolutely necessary
- DApplying this theory could increase sustainable
behaviours among consumers
24Individuals are especially vulnerable to persuasive appeals and influence agents when they have exhausted their self-regulatory reserves. This psychological state is known as:
- ASelf control depletion
- BWill power depletion
- CFaculty depletion
- DResource depletion
25The “Paradox of Choice” suggests that increased consumer choice can influence consumer’s decision-making. Increased choice can lead to which of the following:
- AMoral licensing
- BHigh opportunity costs
- CLess post purchase regret
- DA vertical revolution
Información
- Descripción
- Consumer Behaviour Test sobre 4. Decision-Making, creado por ella boby el 07/04/2019.
- Autor
- ella boby
- Idioma
- English
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- 0
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- Valoración
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