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MKTG100 Quiz

Kenyon Lee 19 preguntas

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Preguntas del test (19)

  1. 1What are the 5 components of service quality?
    1. AReliability, Respectability, Assurance, Empathy, Non-Tangibles
    2. BReliability, Responsiveness, Assurance, Empathy, Tangibles
    3. CReliability, Assurance, Sympathy, Tangibles, Responsiveness
    4. DResponsibility, Advantage, Empathy, Tangibles, Assurance
  2. 2If an individual can only assess the quality of a service after receiving the service, it is known as a-
    1. ACredence Quality
    2. BExperience Quality
    3. CSearch Quality
  3. 3The four types of processing are
    People Processing
    [blank_start]Mental Stimulus[blank_end] Processing
    [blank_start]Information[blank_end] Processing
    [blank_start]Possession[blank_end] Processing
    1. AInformation
    2. BInvestment
    3. CIrrational
    4. DInception
    5. EMental Stimulus
    6. FCreative
    7. GImmersive
    8. HIntellectual
    9. IProperty
    10. JBelonging
    11. KPossession
    12. LItem
  4. 4Select the 7 main components of the communication process
    1. AReceiver
    2. BNoise
    3. CSender
    4. DSignal
    5. EEncoding
    6. FDecoding
    7. GChannel
    8. HMarketing
    9. IFeedback
    10. JResponses
  5. 5AIDA Stands for:
    [blank_start]Attention[blank_end]
    [blank_start]Interest[blank_end]
    [blank_start]Desire[blank_end]
    [blank_start]Action[blank_end]
    1. AAttention
    2. BAffliction
    3. CInterest
    4. DInformation
    5. EDesire
    6. FDreams
    7. GAction
    8. HAffiliation
  6. 6The advertising response function means that companies can consistently increase the reach of their advertising if their funds are used correctly
    1. AVerdadero
    2. BFalso
  7. 7An advertisement by Nike that promotes their brand as the best brand on the market due to their high quality shoes is an example of
    1. AComparative advertising
    2. BInstitutional advertising
    3. CQuality assessment advertising
    4. DPioneer advertising
  8. 8A service relies on the individuals carrying them out in order to achieve quality, this can be defined as [blank_start]heterogeneity[blank_end]
    1. AHeterogeneity
  9. 9A [blank_start]core service[blank_end] is the most basic benefit a customer is buying from a service. Whereas a [blank_start]supplementary service[blank_end] is a group of services that enhance or support it.
    1. Asupplementary service
    2. Bcore service
  10. 103 types of media a company can use
    1. AEarned, Established, Created
    2. BEarned, Paid, Owned
    3. COwned, Bought, Publicity
    4. DPromotional, Social Media, Newspaper

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Descripción
A quiz for marketing 100 lmao
Idioma
English
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