Flashcards
Basic of survey research
Cards in this deck (7)
- 1QUESTIONAREIt is a tool for investigation or where thing that you need, you create questions and the others answers.
- 2ResponseBiasIt is a series of factors that prone the question with false or inconsistent answers.
- 3Double-barrelled questionIt is defined as a question that addresses two questions in the same direct question.
- 4Leading QuestionThey are defined as survey questions that motivate or guide toward the desired response. They come to determine preconceived and favorable responses for the interviewer but may influence or alter survey data.
- 5Likert-scaleIt is a tool used to collect the attitudes and opinions of respondents. Researchers often use this psychometric scale to learn about opinions and perspectives toward a brand, product or target market.
- 6JargonThese are words or expressions particular to any profession, trade, science or hobby that lose meaning when used with specific groups of people. These terms are used to meet the specific needs of their corresponding field or discipline.
- 7Pilot testingIt is a small-scale preliminary study conducted to assess the feasibility, duration, cost, adversity, and improvement of the development of a research or educational level of a course or institution.
Information
- Description
- Flashcards on Basic of survey research , created by ANA ARIAS on 10/01/2023.
- Created by
- ANA ARIAS
- Views
- 0
- Rating