Flashcards
Success Factors
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- 1If firms are to trade with ‘strangers’, they must be confident about both the reliability of the trading partner and the product information. The vast majority of e-marketplaces that we examined provided no assurances in these respects. Buyers were almost entirely dependent upon sellers for information about the products. The e-marketplace providers were not employing two possible means of resolving this problem. First, they were not willing to assume the role of resellers or guarantors of either product or payment. The more open the e-marketplace, the more risky these roles become. Second, the development of third party trust services as guarantors of payment and providers of independent checks on product quality was incipient, at best. (Esto esta sacado deObstacuculos o barreras para ecommerce en developing countries
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- Business Models Flashcards on Success Factors, created by Eric Frantom on 29/10/2016.
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- Eric Frantom
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