Flashcards
Digital Marketing
Cards in this deck (15)
- 1Purpose of MktKeep costumers and stimulate sales in the future.
- 2Diference of Traditional vs Digital MarketingDigital communication tools make it possible to connect
and build long-term relationships with customers. - 3Digital MarketingIs an umbrella term for the targeted, measurable, and
interactive marketing of products or services using
digital technologies to reach and convert leads into
customers. - 4Web 2.0It’s an evolution in the way people are
using technology - 5Consumers 2.0They choose content they want,
when they want it, and in the way they want it. They
can even create their own content and share it with
the world. They are in control. - 6Mobile LifestyleEncompasses all the activities that take place on the
go.
• It’s how your device allows you to share information
with friends, shop online, plan a vacation or listen to
music. - 7SOLOMOSOCIAL LOCAL MOBILE
digital marketing considers
this three components for the development of plans,
strategies, and actions. - 8AWARENESSBrand awareness is the extent to which a brand is
recognized by potential customers, and is correctly
associated with a particular product. - 9RETENTIONis about the preservation, rather than growth of a
customer.
The retention can come from special
offers or preferential treatment. - 10Big DataCostumers Data
Purchase Data
Social Data
Connected Data - 11Digital Mkt PlanThe written document that describes your digital
marketing efforts; it includes:
A statement of the marketing situation,
A section for setting the objectives (goals & KPI)
A section to describe specific strategies in detail
A section that describes the tactics (digital marketing activities) to
reach the objectives.
A section that describes the expected results and how are you
going to measure them - 12SOSTACSituation – where are we now?
2. Objectives – where do we want to be?
3. Strategy – how do we get there?
4. Tactics – how exactly do we get there?
5. Action – what is our plan?
6. Control – did we get there? - 13Sostac planning system TacticsSearch Engine Optimization
Search Adverting
Online adv
Video Marketing
social Media
Email Mkt - 14KPISpecific metrics that
you will look at to
determine whether
your tactics are
performing well and
meeting your
objectives. - 15Content Marketing“A technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action”
Information
- Description
- Flashcards on Digital Marketing, created by Tania Viedas on 09/02/2017.
- Created by
- Tania Viedas · Feb 2017
- Updated
- Feb 9, 2017
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