Flashcards
EXAMEN 2 DIGITAL MKT
Cards in this deck (20)
- 1Importance of the Business WebsiteThe website
should convert traffic into prospects or customers.
conversion enging for the traffic. - 2Steps to build a website1. Planning (Establish goals and analyze competition)
2. Design (Responsive/liquid web design)
3. Development (Putting it all together)
4. Testing (Making sure everything works the way it should befor you let it out on the Internet.)
5. Deployment (Your new site becomes live on the internet for the whole world to find.) - 3Trends in WebsitesMake sure users find what they need in no more than 3 clicks!
HAMBURGER
RESPONSIVE DESIGN
360 VIDEOS - 4Usabilitythe ease at which an average person can use the software or website.
- 5Usability Objectives1.the presentation of information and choices in a clear and concise way,
2. a lack of ambiguity
3. the placement of important items in appropriate areas. - 6Methods of Testing• Hallway Testing:
Remote Testing:
Expert Review:
Paper Prototype Testing:
Questionnaires and Interviews:
Controlled Experiments:
Eyetracking - 7Searche Engine• Search engines are programs that search documents for
specified keywords and returns a list of the documents where
the keywords were found.
GOOGLE YAHOO BING - 8Search QueriesThe words that users type into the search
box—and they carry extraordinary value. - 9SEOSEO is a marketing discipline focusing on making
sure your website can be found and easily read
(crawled) by the search engines. - 10SEO STRATEGIESindexable content
Crawlable lins structure
Keyword Domination
Keyword Cannabilization
Long Tail Keywords - 11SEM• Is the process of gaining website traffic by
purchasing ads on search engines - 12Elements of Paid Search CampaignKeywords
Ads
Landing Pages - 13Exact MatchYour ad will only appear if the search term
includes the exact keyword, with the words in
that exact order. - 14Phrase MatchYour ad will appear if the search term contains
the same order of words, but it can also
contain additional words. - 15Broad MatchYour ad will appear if the search term contains any or
some combination of the words in your keyword, in
any order - 16Tips for ADSHighlight what makes you unique (USP)
Use a Call to Action ¿What will your
customers can do when they visit your site?
Include sale terms: Discounts, Promotions,
Prices.
Match your ad to your keyword
Match your ad to your landing page – where
they can do what your ad promises. - 17Email MarketingIs a form of direct marketing that uses electronic
means to deliver commercial messages to an
audience. It is one of the oldest and yet most
powerful of all digital marketing tactics. - 18Types of Email CampaignNewsletter
Email digest (An automatically generated email which
combines the most relevant content during
a time period (day, week, month) into a
single message.)
Dedicated Email
Lead Nurturing
Sponsorship
Transactional - 19KPIOpen Rate
Conversion
Click trough rate
Unsuscribe
Bounce soft and hard
Delivery Rate - 20—
Information
- Description
- - Digital mkt Flashcards on EXAMEN 2 DIGITAL MKT, created by Tania Viedas on 26/03/2017.
- Created by
- Tania Viedas
- Views
- 1
- Rating