Flashcards
Stuart hall reception theory
Cards in this deck (8)
- 1What are the 3 ways a text can be received ?. Dominant or preferred reading
. negotiated reading
. oppositional reading - 2What are 3 key points the theory states. the media text are encoded by the producer with messages and values
. audience decodes the media texts
. different audiences will decode the text in different ways not always as producer plans - 3What are 3 ways that the dominant text is receieved. the text is read the way the producer intended text to be read
. audience agrees with messages and ideology that producer has placed
. overall this is a positive thing for the producer - 4How would the audience have a dominant reading. clear message
. audience is same age so can relate
. from same culture - 5What are 3 ways that the negotiated text is received. this is a compromise between dominant reading and oppositional reading , they do not agree or disagree
. audience accepts view of the producer but also has their own input and understanding
. overall this is a good response - 6How would the audience have a negotiated reading. audience may not have the same life experience
. may not relate and understand texts so cant relate to text in a meaningful way - 7What are 2 ways that the oppositional text is received. audience rejects the producer preferred reading and create their own reading of text
. this is a bad response - 8How would the audience have a oppossitional reading. dislike the genre
. no understanding
. disagree with the message
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- Flashcards on Stuart hall reception theory , created by Bryan Ayoro on 17/10/2017.
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- Bryan Ayoro
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