Flashcards
Introduction to Market Analysis.
Cards in this deck (3)
- 1What is the definition for market analysis?Market analysis is examining the external environment in order to identify opportunities or problems.
- 2What is PESTLE analysis?PESTLE analysis is useful for understanding the industry situation as a whole and is often used in conjunction with a SWOT analysis to assess the situation of an individual business.
- 3Define the term 'PESTLE'.PESTLE consists of six components; Political factors, Economic factors, Social factors, Technological factors, Legal factors and lastly Environmental factors.
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- A-Levels Business Studies A2 Flashcards on Introduction to Market Analysis., created by laurenb24 on 10/06/2013.
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- laurenb24
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