Flashcards
Lecture 3
Cards in this deck (6)
- 1Shape customer's experience and their behaviour equal?emotional connection
- 2For image, positioning and differentiation equals to?meaning
- 3Part of the value proposition means?satisfaction
- 4Facility service encounter and enhance productivity means?flow
- 5What is a blueprint?It is the physical evidence of service. (usually performed as a diagram)
- 6What is the main function of service blueprints defines?physical evidence, customer actions, frontstage and backstage employee actions, support processes
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- Service Marketing Flashcards on Lecture 3 , created by Rolex ip on 22/04/2018.
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- Rolex ip
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