Flashcards
Audience Theory
Cards in this deck (9)
- 1Active AudiencesMaslow’s Hierarchy of Needs: gratify a needs.
Bulmer and Kratz - watching someone in a terrible situation makes yourself feel good about yourself - 2Passive AudienceHypodermic syringe theory: watching someone have a drink makes you want to have a drink.
Copycat killings/behaviour- Media is powerful. Children learn from things on tv - 3BanduraThe idea that the media can implant ideas in the mind of the audience directly.
Audiences acquire attitudes, emotional responses and new styles of conduct through modelling.
Copycat behaviour is the result of the media presenting behaviour such as physical violence in a way that causes the audience to imitate it. - 4Henry JenkinsThe internet has allowed fans to gather and create their own texts and easily share their work.
Instead of just consuming the text, audiences are creating them.
Can be linked to uploading my movie on to YouTube and have the audience comment on it. - 5Stuart HallCommunication is a process which requires the audience to decode the codes encoded by producers.
Producers want audiences to respond in a particular way to a text. Some audiences do which is a preferred reading, some do oppositional reading and some are in the middle.
Want the audience to be scared. - 6Bulmer and Kratz- uses and gratifications theoryAudiences will gratify a range of different pleasures (actively) from media texts eg. Diversion, escapism, personal relationships, personal identity and surveillance (information on the world)
- 7Maslow’s hierarchy of needs5 levels of a pyramid from psychological needs, safety needs, communal needs, esteems needs and self actualisation. Media texts provide for the range of different needs individuals have.
- 8AdornoHypodermic syringe theory. An old buy still relevant theory vulnerable audiences will always be passively affected by media texts.
The media is powerful and influential. Advertising is an example of how powerful the media can be. - 9Stanley CohenTargeted headlines on newspapers such as the daily mail. These headlines marginalised social groups causing the test of society to fear them.
“A madd response to a group, a person or an attitude that becomes defined as a threat to society.”
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- Flashcards on Audience Theory, created by Alex Willetts-Hatol on 30/04/2018.
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- Alex Willetts-Hatol
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