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- 1Stuart Hall - Reception TheoryDOMINANT
- How the producer wants the audience to view the media text they agree with the message is it conveying.
NEGOTIATED
- A compromise between the dominant and oppositional readings, the audience understand and agree with the text but disagree with other areas they have their own views on.
OPPOSITIONAL
- The audience rejects the encoded meaning and creates their own meaning for the text, they fully disagree with the message being submitted.
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- Flashcards on Untitled, created by 008347-Samuel Macdonald on 30/05/2018.
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- 008347-Samuel Macdonald
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