Flashcards
MKTG 317 - Chapter 7
Cards in this deck (4)
- 1Market SegmentationThe process of dividing a market into meaningful, relatively similar, identifiable segments or groups
- 2Market SegmentA subgroup of people or businesses sharing one or more characteristics that cause them to have similar needs
- 3Target MarketA market segment to which an organization directs its current marketing program
- 4What are the 4 Market SegmentsDemographic
Geographic
Psychographic
Behavioral
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- Flashcards on MKTG 317 - Chapter 7, created by shannieannon4 on 19/10/2014.
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