Flashcards
Primary Quantitative Data- Questionnaires and Structured interviews
Cards in this deck (8)
- 1What are 2 methods of Primary Quantitative Data. Questionnaires
. Structured interviews - 2What are questionnaires. They are the most reliable method for gathering data in social surveys
. they are a list of questions which are written down in advance that are handed or posted to respondents. - 3. What can Questionnaires be ?. Questionnaires can either be open or closed
1. Open questions are questions which produce qualitative data , and is more concerned on how the respondent feels , they are asked to write down how they feel and is interested in getting their opinions
2. Closed Question produce Quantitative Data which can be produced into graphs and tables
. Contains a series of Q. accompanied by a choice of answers - 4What are 3 Strengths of Questionnaires1. Questionnaires are easy to produce and they are also cheap and less time consuming
2. Questionnaires are easy to produce and can be handed out to hundred or thousands of people this therefore mean it can reach a larger and more representative sample of people
3. Positivists like using Questionnaires because they believe it is a scientific method and therefore is highly reliable .
Meaning that if Questionnaires is well designed it can be repeated by another sociologists and get the same results - 5What are 2 weaknesses of Questionnaires1. Interpretivists would argue that Questionnaires that use closed questions suffer from Imposition problems which is where they measure what sociologists think is important rather than person taking questionnaire
2. Questionnaires especially postal Q. suffer from low responses rates , responses rates that are less than 50 percent are not undermine the validity of the research because they are unlikely to reflect view of society - 6What are structured interviews. involves the researcher a list of closed question from an interview schedule
. researcher plays a passive and robotic role and they are not allowed to deviate away from questions on interview schedule - 7What are 3 strengths of Structured interviews1. Positivists are very keen on using Structured interviews because they regard the method as scientific
2. The use of close questions and tick choice boxes generates Quantitative data which can be turned into graphs and table to measure trends and correlations
3. They can be conducted quickly so therefore they are less time consuming because it follows a pre set range of questions which means thousands can be interviewed in a short time.
increases possibility of getting representative sample where generalization can be made - 8What are 2 Weaknesses of structured interviews1. Structured interviews are only a snapshot taken at one moment in time
. it fails to capture the dynamic and changing nature of social life
2. interpretivists would argue that interviews that use closed question would suffer from imposition problem because they only measure what the researcher think is important by a
choosing particular questions and responses
3. structure interviews are inflexible because the questions are being drawn up in advance and interviewer must stick to it rigidly , interpretivists would argue this makes it impossible to pursue any interesting leads that may emerge
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- A levels Sociology Research Methods Flashcards on Primary Quantitative Data- Questionnaires and Structured interviews, created by Bryan Ayoro on 14/11/2018.
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- Bryan Ayoro
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- Created by Bryan Ayoro · Nov 7, 2018
- Copied by Bryan Ayoro · Nov 7, 2018
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- Copied by Bryan Ayoro · Nov 14, 2018
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