Flashcards
Introduction to consumer behaviour
Cards in this deck (3)
- 1Consumer behaviourConsumer behaviour is the study of the processes in which individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences, to satisfy their needs and desires
- 2CognitionThe mental processes of acquiring knowledge and responding to the environment
- 3ParadigmThe set of beliefs or assumptions that you use for collecting research and developing theories
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- Flashcards on Introduction to consumer behaviour, created by Lena Snook on 13/11/2014.
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- Lena Snook
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