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Flashcards on Untitled, created by Heidi Barber on 01/12/2014.
Heidi  Barber
Flashcards by Heidi Barber, updated more than 1 year ago
Heidi  Barber
Created by Heidi Barber over 9 years ago
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Katz and Blumler - Theorist Theorist Katz and Blumler discovered from researching into audiences that there were three main elements that provided audiences with either gratification or encouraged the use of...
Information Using sources such as newspapers to retrieve information about current events which satisfies curiosity gaining a sense of security through knowledge.
Personal Identity Reinforcement for personal values, this is to find models of behaviour, insight into one's self. For example Twitter can reinforce your own values by only following that certain criteria in which you are relating to.
Integration and Social interaction Insight into circumstances of others; social empathy, identifying with others and gaining a sense of belonging, interaction, enabling one to connect with family, friends and society. For example someone may tune into a TV drama so that they can relate and reinforce into their own lifestyle.
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