Flashcards
Chapter 12 Subculture
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- 1What is a SubcultureIt can be thought of as a distinct cultural group that exists as an identifiable segment within a larger, more complex multicultural. Members possess beliefs, values, and customs that set them apart from others. They do not go against the national culture.
Any group that shares common beliefs and customs, self-identified themselves as a distinct group may be classified as a subculture. eg, first-language, birthplace, age, sexual preference, occupation, religion, feminist, single parents, etc - 2Ethnic SubculturesNESB Cultures in Australia
- should not assume that each ethnic group is alike simply because they speak the same language
- should not assume that all people are well-versed in their first language
- should not assume that advertisements placed in NESB media will be attended to
- Campaigns and message should be consistent across media by using back-translation to also check for accuracy and cultural appropriateness - 3Age SubculturesGen Z (born 1995 onwards)
Gen Y (born 1980 - 1994)
Gen X (born 1965 - 1979)
Baby Boomers (born 1946 - 1964)
Elderly Consumers (born during or prior to WWII)
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- Flashcards on Chapter 12 Subculture, created by IngIng Hon on 02/12/2014.
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- IngIng Hon
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