Flashcards
DM- BCS EXAM 1
Cards in this deck (46)
- 1What social media has high traffic at 1-3 PM mid week?Facebook
- 2What days are the highest engagement for Facebook?Thursdays and Fridays
- 3How many daily active users are on Twitter?100 million
- 4How many times a day should you post on Facebook?2 times a day
- 5How many tweets should put out for optimal engagement?3 tweets per day
- 6What are the majority of users genders on Twitter?Male
- 7What are twitter influencers?People who are experts in your area and have a mass following
- 8Why is Instagram useful for brands?Branded campaigns are extremely popular on Instagram
- 9What is LinkedIn?LinkedIn is a social media site used specifically for business
- 10What are the key benefits of blogging?-Helps With SEO
-Drives Traffic To Your Website
-Increases interest/engagement
-Informative & Valuable for users - 11Search marketing: What is SEO?Earning traffic through unpaid free listings
- 12Search marketing: What is SEM?Buying traffic through paid listings
- 13What is the most popular SEM?Google Adwords
- 14Why is load speed important in SEO?Your site must be fast. If a site takes more then 3 seconds to load, 40% of users abandon the site
- 15What is the expected time it takes for a website to load for SEO?47% of end users expect a website to load in 2 seconds or less
- 16How should the headline be written on a website?A punchy and catchy headline
i.e 30 reasons you should use the keto diet - 17What is a meta description?They help search engines and searchers understand your content. Should provide the right keywords and a good explanation.
- 18What are the 7 points of Google's Algorithm-Social Graph Metrics
-Trust/Authority on Domain
-On page keyword usage
-Anchor Text
-Registration + Hosting Data
-Traffic CTR - 19What is the most of amount characters for a Meta Description?160 characters
- 20What should you include in your Meta?-Targeted Keywords related to the content
-Ensure they are unique across all of your pages on the website - 21What is Keyword Frequency?The number of keywords on a website or meta description
- 22What is the limit keyword density?5.5% or higher will make you guilty of keyword stuffing
- 23How do you work out a keyword density?You divide the number of words to 1%:
i.e 560 divided by 100 then times that by 5.5% or 5.5 - 24What is important about keywords?Drive targeted traffic to your website for free using phrases searched on search engines
- 25Why page links on websites are importantLinking to other pages tells Google you're sociable and that you value other people's content
- 263 examples of linking pages on your content-Link to relevant pages within 7 outside your introduction
-Link to more in-depth guides on your pages
-Link with appropriate anchor text so it flows properly on content - 27Name some tools to help with content writing-Unsuck-it
-RhymeZone
-Read-able
-Quick Sprout
-EMV Headline Analyzer - 28What are the ways to analyze your statistics?-Bounce Rate on website
-Average time spent on site
-Referring sites
-Countries visitors are from
-Keywords used to find the website - 29Ways to make your customers or users have a better experience on the website?-Regularly updated pages, providing fresh and new content
-Add a blog
-Social network buttons
-Add a FAQ section to cut down phone calls - 30What are the ways that make great online content?-Visual content (Pinterest, Instagram)
-Shareable content (sharing with friends)
-Timely content (content that is seasonably themed) - 31Name the 5 Great Content CTDs-Relevant content (content needs to be relevant as well as timely, understand your content)
-Unique content (make content that sets you apart from the rest
-Fun content (making content humorous)
-Emotional content (giving people a reaction to your content)
-Credible content (Show data and sources to content) - 32The importance of visual contentRich in visual content get more likes and engagement and compels your audience to stay on your website longer
- 33Name a high volume content toolVideo content, 4 times more consumers will buy a product through a video
- 34What are the benefits of social media management tools?-Keep up with social engagement
-Manage multiple social media pages
-Manage customer relationships
-Monitor relevant keywords - 35What are the main paid search techniques?-Adwords
-Facebook Ads
-Twitter Ads
-LinkedIn Ads - 36How does AdWords work?-Pick keywords someone will use on Google search
-Bidding payment for keyword
-The more you pay per click, the more your add will appear in search results - 37What is the quality score?How relevant and useful your ad is to the user, how many clicks its received
- 38Why is (SEM) paid search important?-Company will appear at the top of the search engine
-You are able to set up a PPC campaign immediately
-ROI (Return Of Investment)
-Ability to schedule and target ads to countries - 39What are the 4 rules of social media?1. Participation
2. Connection
3. Conversions
4. Community - 40What does participation mean?Etiquette, Terms of service/use, Social network's own brand guidelines.
-How users interact with the content. - 41What does connection mean?Reach and impressions, Engagement through likes.
-How many connections do you have with your audience, how much are they engaged? - 42What does the term conversions mean?Tracking how much your ads or posts have converted your audience into buying your products
- 43What is a community?Building up your community, making sure they get valuable content.
-Moderation policy - 44Search engine syndicationUsing third-party applications to post content
- 45What is SERP?Search engine results page
- 46What is affiliate
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- Flashcards on DM- BCS EXAM 1, created by Rashaad Shakir on 25/06/2019.
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- Rashaad Shakir
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