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Flashcards

BCS DM EXAM 2

Rashaad Shakir English 38 cards

Cards in this deck (38)

  1. 1What is email marketing?A form of inbound marketing, used to email businesses enhancing customer relationship
  2. 2What is the acceptance rate?The percentage of emails messages that are accepted by the mail server
  3. 3What is blacklisting?A list that denotes IP addresses as spammer IPs, impeding email deliverability
  4. 4What is a bounce rate?The rate at which your emails are not delivered. There are two types of bounces, hard & soft
  5. 5What are the clicks per delivered?A percentage measure of the numbers of clicks divided by the number of emails delivered to the intended inbox
  6. 6What is conversion rates?The percentage of people who respond to your call-to-action emails.
  7. 7What is Opt-In?Choosing to receive email communications by giving your email to a company
  8. 8What is a hard bounce?When email fails to deliver due to a permanent reason.
    i.e non-existent email
  9. 9What is a honey pot?A planted email address by organizations to combat spam
  10. 10Why would people use email marketing?-It's cheap
    -Flexible
  11. 11What does CRITICAL stand forCreative
    Relevance
    Incentive
    Timing
    Integration
    Copy
    Attributes
    Landing Page
  12. 12What is Creative in CRITICALThe design and creation of the email overall
  13. 13What is relevance in CRITICALMaking your emails relevant and personal to people who receive it or the people who are targeted
  14. 14What is Incentive in CRITICALMaking sure that the email is clear one what you are offering to the user
    i.e FREE LUNCH
  15. 15What is Timing is CRITICALTime your emails so that they are sent at the right time
  16. 16What is Integration in CRITICALCommunicating with the company to make sure they are ok with the campaign
  17. 17What is Copy in CRITICALPop links in early to grab customers. Copyrighting should be considered from the subject to the bottom
  18. 18What is Attributes in CRITICALIncluding the subject line, the address, date, time and format
  19. 19What is Landing Page in CRITICALThe page that the user will be relocated to through call-to-action buttons
  20. 20What does CRM stand for?Customer Relationship Management
  21. 21What is CRM?Its a tool used to manage company relationship, interactions, and potential customers.
    The goal is to improve business relationships.
  22. 22What are the 3 types of CRM?-operational
    -analytical
    -collaborative
  23. 23What is Collaborative?The ability to go through each department of your workplace, get customer feedback and improve your relationship with customers
  24. 24What is Analytical?All the customer data, emails, and conversions
  25. 25What is Operational?Building the right framework for customers on your website, providing support
  26. 26What is website traffic?The number of visitors on a website
  27. 27What are the traffic sources?Where your visitors have come from whether it be social media, emails, etc
  28. 28What is the bounce rate?The amount of time a user spends on a page before they go on another page or leave,
    Two definitions: hard and soft bounces
  29. 29What are the top pages?The most used and searched pages on your website
  30. 30What is dwell time?The amount of time a user spends on a website doing nothing???
  31. 31Conversion rateThe number of users who come onto a page and buy a product
  32. 32Conversion rate through sourcesThe number of users coming through a certain ad campaign or link and then buys a product
  33. 33What is branding?Branding is the overall presentation of your business
  34. 34What is copyright law?Having a patent or having the rights to an idea or product that a company owns
  35. 35What is intellectual property rights?Having the rights to your own ideas, whether it be a company's slogan or signature product
  36. 36What is the Data Protection Act- GDPR?The act that allows a business to be responsible and careful of how they distribute data to the third party companies or wherever else
  37. 37What is affiliate marketing?An advertising model using third-party publishers to generate leads and traffic
  38. 38Why would we use affiliate marketing?To generate more leads and traffic through subscribed customers or third-party publishers

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Description
Flashcards on BCS DM EXAM 2, created by Rashaad Shakir on 26/06/2019.
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Rashaad Shakir
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