Flashcards
DM: LAST STAND
Cards in this deck (39)
- 1What do you do in terms of building a "COMMUNITY"?-Thanking & acknowledging people
-Collecting feedback
-Polls, Surveys - 2What do you do in terms of building a "CONNECTION"?-Building relationships
-Hashtags trends
-Customer feedback
-Involving Customers - 3What do you do in terms of "PARTICIPATION"?-Giveaways, competitions
-Replying to comments
-Engaging users, making sure users engage
-Valuable content - 4What does it mean when they say "CONVERSIONS"-Sponsored ads
-Promotions of products
-Images advertising services
-FB ads, Google Ads etc. - 5What is the FIRST thing you need to consider when making new content?Figuring out what audience they are targeting and tools they need for their social media
- 6What is the SECOND thing you need to consider when making new content?Gathering ideas from people at the company
- 7What is the THIRD thing you need to consider when making new content?Using call to action tools to get engagement
- 8What is the FORTH thing you need to consider when making new content?Know the content you'll need when advertising using campaigns
- 9What is the LAST & FINAL thing you need to consider when making new content?Analyse your competitors
- 10What are some of the reasons we need to create NEW CONTENT?-Keeping up to date
-Improve SEO and rankings
-Being found through keywords
-Providing sharing opportunities
-Finding out more about your customers - 11What are the different types of tools we use to manage Digital Marketing?-Using Analytics
-Scheduling Tools
-Email Marketing Tools
-CRM Tools
-Search Marketing Tools
-Mobile Apps - 12What are analytics, what do we do with analytics?We use analytics to analyse customer and post performance. It could be website, facebook ad or customer analytics
- 13What is a scheduling tool?Used to automatically post on social media at specific times without having to be there
- 14What is an email marketing tool?These are tools used to optimize and create high traffic email marketing campaigns to a target database
- 15What is a CRM tool?Customer Relationship tools consist of:
-Customer support
-Contact Support
-Email marketing
-Marketing Automation
(Managing customer relationships) - 16What is "Contact Management"?Recording data about contacts or customers and tracking their interactions with the business
- 17What is "Customer Support"Talking or speaking to customers on live text chats, social media messages and voice calls. Speaking to customers to put it simple.
- 18What is "Email Marketing"?Contacting a database of emails, using email campaigns to personalize customer messages.
- 19What is "Marketing Automation"?-Post Scheduling
-Automatically responding to messages - 20Name as many Marketing Channels as you can.-SEO
-Social Media
-Content
-Email
-Natural Search
-Website
-Display
-PPC - 21Why is Social Media considered a "MARKETING CHANNEL"?Social media is used to create posts, create traffic and interest in a business
- 22Why is Content considered a "MARKETING CHANNEL"?Content is an important channel as it's a major element of interest and engagement on social media marketing
- 23Why is Email considered a "MARKETING CHANNEL"?Contacting a database of emails, using email campaigns to personalize emails to customers. Helping customer queries.
- 24Why is Natural Search considered a "MARKETING CHANNEL"?This returns relevant web pages based on the search query given by the user.
- 25Name some weaknesses with Facebook Marketing-More copyright restrictions
-Limited Knowledge
-More competition - 26Name some strengths of Facebook Marketing-A to B Testing
-Lead Generation
-More creativity
-Measuring conversions - 27What are the strengths of Twitter Marketing?-Able to reach a wide audience
-Delivering better customer service
-A better brand identity
-More feedback
-No cost - 28What are the weaknesses of Twitter Marketing?-Less resources
-Way more negative critics
-Time sensitive
-More spam
-Limits to what you do - 29What are the weaknesses of LinkedIn Marketing?-Not an actual social media
-Cannot connect with people you have not met - 30What are the strengths of LinkedIn Marketing?-Connections generate leads & sales
-Good quick and easy networking
-The largest professional network
-Useful for job hunting - 31Name as many "CHARACTERISTICS of SEO"-Readability
-Quality
-Keyword Density
-Originality
-Basic Grammar - 32What is "READABILITY"?-Being able to read content
-Using right font size
-Using right font - 33What is "QUALITY"?-Good and quality content
-Valuable content - 34What is "KEYWORD DENSITY"?-Amount of keywords used in a single piece of content
-Meta description keywords
-Website content - 35What is "ORIGINALITY"?-Original content
-No copying other people's content
-No re~posting the same content over and over - 36Name some of the future trends of developments that will changing marketing online:-Voice Search
-Smart Chatting
-Micro Moments
-Live Videos
-AI & Machine Learning
-Augmented & Virtual Reality Marketing - 37What is a "DIGITAL PLATFORM"?An example of a digital platform is Facebook, Quora or Twitter.
These are softwares or hardware on a site. - 38What is the importance of "POLICIES & PROCEDURES"A clear guide on what staff members are permitted to say to colleagues, organisations or clients.
- 39What are the 4 rules of POLICIES & PROCEDURES?1. Letting Employees know what is acceptable
2. Precluding a company's reputation
3. Assisting In Branding
4. Protecting Data & Sensitive Information
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- Flashcards on DM: LAST STAND, created by Rashaad Shakir on 16/07/2019.
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- Rashaad Shakir
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