Flashcards
Metrics
Cards in this deck (20)
- 1Bounce Rate% entering website without doing anything
- 2CTRClick Through Rate. Indicates if out ad is relevant.
- 3ConversionUltimate action we want from customer.
- transaction (purchase).
- lead generation: (subscription, transformation of a cookie into email address). - 4ROASRevenue On Advertising Spent.
Shows actual profit per ad expense for $1 - 5ROIReturn on investment. Measures overall revenue over cost.
- 6ViewabilityEG: getting 50% viewability for at least 1mn
- 7Average BasketAverage amount customer spends
- 8ImpressionsNumber of times the ad was viewed
- 9Acquisition KPIsHow customer entered site? For what cost for us?
CTR, Bounce Rate - 10Engagement KPIsIs our content interesting? What's the quality of our leads?
Bounce rate, time on page, n° pages seen, returning visitors... - 11Content measuresVisits, CTR, Bounce rate, time on page...
- 12Business measuresSales growth, CPC, Conversion rate, average basket...
- 13How to measure Online Demand?- Attraction (unique visitors, visit length, cost per visit...)
- Acquisition (registered visitors, conversion rate...)
- Retention (forum/chat users, revenue/sales per customer, satisfaction...) - 14Where to find data about Online Demand?- Logfiles
- User registrations
- Active participation (market research, chats...) - 15LogfileEach time a user enters a website, the server generates a fie for the entry (called logfile)
- 16Website metrics (3)Behavioral, Demographic, SEO/UX
- 17Behavioral metricsTime spent on page, Bounce rate, Onsite search, Actions completed...
- 18Demographic metricsLocation, Language, Device, Source of traffic
- 19SEO / UX metricsLoading speed, Website structure
- 20User centric metrics (3)- Exposed users (nb of cookies that have seen >= 1 display ad)
- Audience (nb of cookies with potential to be displayed)
- Reach (% cookies exposed to the display)
Information
- Description
- emlyon Digital MKT Flashcards on Metrics, created by tania queuche on 22/10/2019.
- Created by
- tania queuche
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